The fourth generation of America's best-selling folding e-bike, launched in 2025 at $999 by two twenty-something founders whose parents loaned them $40,000.
The XP4 is a folding, utility-focused e-bike sold in a 500W version at $999 and a 750W long-range version with a 17.5Ah battery at $1,299. It adds an in-house designed torque sensor for smoother pedal assist, a full-color TFT display with USB-C charging, hydraulic disc brakes developed specially for Lectric, an 8-speed Shimano Altus drivetrain, brake lights and rear turn signals, plus a redesigned frame and rack system compatible with a huge accessory ecosystem for hauling groceries, kids and gear. It is UL 2849 and ISO 4210 certified, with a 5-amp fast charger option that cuts charge time to two hours. Its core differentiator is value: competitors at triple the price offer similar specs, and Lectric has held its entry price for more than four years despite tariffs. Available direct from lectricebikes.com, the XP line accounts for roughly one in every ten e-bikes sold in the United States.
Levi Conlow and Robby Deziel were in their twenties when Conlow came up with the idea in a Grand Canyon University entrepreneurship class and became the first occupant of the school's startup incubator with electric longboards. Conlow's parents took out a loan against their childhood home to lend him $40,000 to start the company in 2018-2019. They pivoted to affordable folding e-bikes, launching the XP line at prices hundreds of dollars below competitors, and growth exploded through word of mouth. The XP became the best-selling e-bike in the US and, according to Electrek, the third best-selling electric vehicle of any kind behind the Tesla Model 3 and Model S. By May 2025, when the XP4 launched, Lectric had sold over 500,000 e-bikes in five years and the XP line alone generated about $100 million in annual revenue. The company is North America's top-selling e-bike brand two years running, still headquartered in Phoenix with a young team, and Conlow now funds full-ride scholarships for foster youth.
Figures are compiled from public sources and may include estimates. Always verify before making business decisions.
Outdoor & Travel
2021
Sales at Shark Tank (2022)$2.9M (~11,000 chairs in first year)
Husband-and-wife team Leslie Hsu, a fashion designer, and Greg Besner, an NYU Stern professor and serial founder, spent three years designing the Sunflow chair and launched in 2021. They pitched Shark Tank in March 2022 with $2.9 million in sales, saw orders jump 10x after airing, raised $3.5 million, and expanded to 900+ retail locations.
Outdoor & Travel
2018
Annual revenue (2025)Over RMB 1,000,000 (~USD 140,000)
Hunan Changtuo Intelligent Technology, founded by university student Liu Baonan, sells an LED-lit smart trekking pole that adds GPS/BeiDou positioning, a Bluetooth speaker, a selfie mount and one-tap SOS drone rescue to a hiking stick. Deployed across several Chinese 5A scenic areas on a rent-then-buy model, it generates over RMB 1 million (about USD 140,000) in annual revenue, backed by a million-RMB investment round.
Outdoor & Travel
2018
Units sold since 2018Thousands per model, continuously sold out through 2021
Wildlife biologist Dan Durston designed the X-Mid tent after years of thru-hiking, first sold via Drop in 2018, then launched Durston Gear with his wife around 2019-2020. The X-Mid sold by the thousands and became one of the most popular tents on the Pacific Crest and Appalachian Trails. The company grew from a spare-bedroom family business into the most hyped brand in ultralight backpacking.