Pet Products
Indiegogo campaign (2016)$511K
Furbo Dog Camera
Furbo combined an HD pet camera with a remote treat tosser, then became the best-selling pet camera on Amazon.
Tomofun · Taiwan, China→
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44 stories
Pet Products
Indiegogo campaign (2016)$511K
Pet Products
Cumulative sales>$50M
Petlibro Granary Automatic Feeder
Petlibro iterated a cheap automatic feeder through ten versions until it stopped jamming, then rode Amazon to $50M in sales.
Petlibro (Shenzhen) · China→
Kitchen & Drink
First Kickstarter (2012)$80,946
Kinkajou Bottle Cutter
A simplified bottle cutter that made upcycling glass accessible to anyone - and a $4M business run from a home office.
Bottle Cutting Inc. · Canada→
Home & Garden
Water saved (by 2023)150 billion gallons
Rachio Smart Sprinkler Controller
Rachio replaced the garage-wall sprinkler timer with a weather-aware controller - and saved users 150 billion gallons of water.
Rachio · United States→
Home & Garden
Kickstarter 2013$625,851 / 10,477 backers
Click & Grow Smart Garden
Pre-seeded plant pods plus a self-watering pot turned indoor herbs into a razor-and-blades business with 500,000+ gardens sold.
Click & Grow · Estonia→
Pet Products
Annual revenue~$180M (2022)
Litter-Robot
A bootstrapped self-cleaning litter box grew from a garage to ~$180M in annual revenue without early venture capital.
Whisker (formerly AutoPets) · United States→
Pet Products
Kickstarter (2020)€4.19M (~$5M)
Bird Buddy Smart Bird Feeder
An AI camera bird feeder that funded in 22 minutes, sold 250,000+ units and passed €100M in cumulative revenue.
Bird Buddy · Slovenia→
Pet Products
Annual recurring revenue€100M+ (2024)
Tractive GPS Pet Tracker
Hardware sold near cost, margin carried by subscriptions - and €100M in annual recurring revenue for a pet GPS company.
Tractive · Austria→
Pet Products
Annual revenue (est.)~$130M
SureFlap Microchip Pet Door
A physicist patented a microchip-reading cat door, kept prices premium and sold through vets instead of racing to the bottom.
Sure Petcare · United Kingdom→
Home & Garden
Indiegogo (2021)$7.23M / ~19,000 backers
Lomi Countertop Composter
A $1-deposit pre-launch funnel helped Lomi become Indiegogo's biggest campaign of 2021 at $7.23M.
Pela (Lomi) · Canada→
Home & Garden
Total funding$55M
Gardyn Vertical Hydroponic Garden
An AI-assisted vertical garden that raised $55M, sold 100,000+ systems and made hydroponics beginner-proof.
Gardyn · United States→
Home & Garden
Annual revenue (est.)$10M+
Vego Garden Modular Raised Beds
A single modular steel bed design, a pandemic gardening boom, and $10M+ in annual revenue within six years.
Vego Garden · United States→
Kitchen & Drink
First Kickstarter (2013)$200,000
Fellow Stagg EKG Kettle
A failed first Kickstarter nearly killed Fellow. Then the Stagg EKG kettle made pour-over coffee beautiful and the brand grew ~100% a year.
Fellow · United States→
Kitchen & Drink
Kickstarter (2017)$1.4M+ / ~12,000 backers
LARQ Self-Cleaning Bottle
A self-cleaning bottle raised $1.4M on Kickstarter, reached ~$30M in sales and was acquired by Brita.
LARQ · United States→
Kitchen & Drink
Sales (2020)SEK 200M+ (~$24M)
Aarke Carbonator 3
A stainless-steel sparkling water maker that turned a tolerated appliance into a cult product across 30+ countries.
Aarke · Sweden→
Kitchen & Drink
First six weeks80,000 bottles sold
air up Flavour Bottle
A scent-pod bottle that sold 80,000 units in six weeks, hit ~€160M revenue and more than five million bottles.
air up · Germany→
Kitchen & Drink
First Kickstarter$250,000+
GRAYL GeoPress Purifier
A purifying bottle that makes safe drinking water in 15 seconds, funded by three successive Kickstarters.
GRAYL · United States→
Gadgets & Lifestyle
Kickstarter (2012)$18,591 / 520 backers
PopSockets Grip
A collapsible phone grip that sold 290 million units and nearly $200M a year - with zero venture capital.
PopSockets · United States→
Gadgets & Lifestyle
Kickstarter (2013)$266,622 / 5,305 backers
The Ridge Wallet
A minimalist metal wallet funded by two Kickstarters and scaled with roughly 1,000 YouTube partners a year.
The Ridge · United States→
Gadgets & Lifestyle
Kickstarter raised$6,465,690
Fidget Cube
A desk toy that hit 43,105% of its Kickstarter goal and helped create the modern fidget-toy category.
Antsy Labs · United States→
Gadgets & Lifestyle
First Kickstarter (2013)$273,278 / 5,746 backers
Nanoleaf Light Panels
A pivot from efficient bulbs to modular light panels turned three engineers' side project into a global retail brand.
Nanoleaf · Canada→
Gadgets & Lifestyle
Kickstarter (2014)$630,000+ / $100K goal
Onewheel
A self-balancing electric board that created its own category, 300,000+ riders and 100+ patents.
Future Motion · United States→
Gadgets & Lifestyle
Kickstarter (2018)$50,448
Bala Bangles
Wearable weights that grew from a $50K Kickstarter to ~$40M in revenue through Shark Tank and the home-fitness boom.
Bala · United States→
Outdoor & Travel
DELTA Pro Kickstarter (2021)$12M+ (record tech project)
EcoFlow DELTA Pro Portable Power Station
EcoFlow, founded in Shenzhen in 2017 by former DJI battery engineers, makes portable power stations and solar generators for camping, RV trips and home backup. Its flagship DELTA Pro raised over $12 million on Kickstarter in 2021, at the time the most-funded tech project in the platform's history.
EcoFlow · China→
Outdoor & Travel
Skycamp Kickstarter (2017)$2.37M raised vs $100K goal
iKamper Skycamp Rooftop Tent
iKamper, founded in South Korea by former musician Soon Park, makes expanding hard-shell rooftop tents for car camping and overlanding. Its Skycamp raised $2.37 million on Kickstarter in 2017, one of the most-funded tent campaigns ever, and the brand now ships to 30+ countries.
iKamper · South Korea→
Outdoor & Travel
First Indiegogo campaign (2017)$529K on a $50K goal
Swytch Bike Electric Bike Conversion Kit
Swytch Bike, founded in London in 2017 by Oliver Montague and Dmitro Khroma, makes a portable conversion kit that turns an ordinary bicycle into an e-bike. It has shipped to over 100,000 riders in 100+ countries and raised more than $1 million across Indiegogo campaigns.
Swytch Technology · United Kingdom→
Outdoor & Travel
First Kickstarter (2012)$443,806 on an $80,000 goal
Oru Kayak Origami Folding Kayak
Oru Kayak, founded in California in 2012 by three co-founders, makes origami-inspired folding kayaks that collapse into a suitcase-sized box. It raised $443,806 on Kickstarter before shipping a single boat, later reached about $8 million in annual revenue, and was acquired by Solo Brands in 2021.
Oru Kayak · United States→
Outdoor & Travel
First Kickstarter (2011)$208K from ~1,900 backers (goal $15K)
Kammok Roo Camping Hammock
Kammok, founded in Austin, Texas by Greg McEvilly in 2010, makes lightweight camping hammocks and elevated camp gear. It launched the first outdoor product on Kickstarter, raising over $208,000, and has since crowdfunded more than $1.9 million across ten campaigns.
Kammok · United States→
Health & Beauty
Kickstarter (Apollo 2.0)$1,179,308 from 2,804 backers
Apollo Neuro Wearable
Apollo Neuro, founded in 2014 by psychiatrist Dr. Dave Rabin and Kathryn Fantauzzi, sells a $349 vibration wearable that helps the body recover from stress. Its Apollo 2.0 Kickstarter raised $1,179,308 from 2,804 backers, after a $15M Series A at a valuation above $100M.
Apollo Neuro · United States→
Health & Beauty
Indiegogo launch (2022)~EUR 250,000 raised; funded on day one
Pulsetto Wearable Vagus Nerve Stimulator
Pulsetto, founded in Lithuania in 2021, makes a transcutaneous vagus nerve stimulator worn on the neck for four-minute stress and sleep sessions. An Indiegogo launch funded on day one and raised roughly EUR 250,000, and the brand reports 3x year-over-year growth for three straight years and 100,000+ users.
Pulsetto · Lithuania→
Health & Beauty
Revenue run rate (mid-2026)$100M+ (from under $10M in 2022)
Boka Nano-Hydroxyapatite Toothpaste
Boka, founded in 2015 by James Hagen, sells fluoride-free nano-hydroxyapatite toothpaste with skincare-style flavors and ingredients. It grew from under $10M revenue in 2022 to a $100M+ annual run rate by mid-2026 and became the top-selling toothpaste on Amazon in 2024.
Boka · United States→
Health & Beauty
ZIIP revenue (FY25)GBP 13.2M, up 46% YoY
ZIIP HALO Microcurrent Facial Device
ZIIP Beauty, founded in 2013 by electrical esthetician Melanie Simon and David Mason, makes the app-connected ZIIP HALO nanocurrent/microcurrent facial device. After its 2022 acquisition by The Beauty Tech Group, the redesigned HALO drove ZIIP to GBP 13.2M revenue in FY2025, up 46% year over year.
ZIIP Beauty · United States→
Health & Beauty
Kickstarter (2023)$1,405,886 from ~5,750 backers
Ozlo Sleepbuds
Ozlo, founded in 2022 by three former Bose employees, makes tiny Sleepbuds that mask noise for side sleepers. Its Kickstarter raised $1,405,886 from nearly 5,750 backers, an Indiegogo InDemand campaign added several million more, and 200,000+ customers across 40+ countries now use it.
Ozlo (Drowsy Digital) · United States→
Home & Garden
Kickstarter raised (Feb 2023)$162,498
Poplight Renter-Friendly Rechargeable Wall Sconce
Poplight raised $162,498 from 1,481 backers on Kickstarter in February 2023, becoming fully funded in just 22 minutes. The Denver wife-and-wife startup then won a Shark Tank deal and has lit more than 5,000 homes.
Poplight · United States→
Home & Garden
Kickstarter raised$1,264,868
The Laundry Chair by Yetch Studio
Inventor Simone Giertz's Laundry Chair raised $1,264,868 from 1,281 backers on Kickstarter, far past its $50,000 goal. The roughly $1,100 piece turned the universal clothes-chair habit into real furniture.
Yetch Studio · United States→
Home & Garden
2023 annual sales~$5 million
Petite Keep Personalized Keepsake Trunks
Petite Keep grew from $110,000 in first-year sales in 2020 to about $5 million in 2023, then won a $400,000 three-shark Shark Tank deal in January 2025. Founder Lindsay Mullenger runs the made-in-USA brand through a Shopify store.
Petite Keep · United States→
Kitchen & Drink
Revenue 2022 / 2023 / 2024$4M / $19M / $48M
Graza Drizzle and Sizzle Olive Oil
Graza, launched in January 2022 by Andrew Benin and Allen Dushi, sells single-origin Spanish olive oil in squeeze bottles labelled by job: Drizzle for finishing, Sizzle for cooking. Revenue grew from ~$4M in 2022 to ~$48M in 2024, with 18,500+ retail doors by 2025.
Graza · United States→
Pet Products
Kickstarter raised (2024)$488,623
SeatMate Pet Office Chair with Access Ramp
SeatMate's pet office chair raised $488,623 from 1,696 backers on Kickstarter in 2024, then added $274,000 with a second campaign. The Missouri startup has raised over $763,000 across roughly 3,000 backers.
SeatMate · United States→
Gadgets & Lifestyle
Kickstarter raised$4,882,784
Flipper Zero
Flipper Zero is a handheld, open-source pentest gadget funded by a 2020 Kickstarter that raised $4,882,784 from 37,987 backers. It shipped in 2022 and built a community now past 500,000 people.
Flipper Devices · United States→
Gadgets & Lifestyle
First batch sell-out20,000 units in under 20 minutes
Playdate
Panic's Playdate sold its entire first batch of 20,000 units in under 20 minutes when preorders opened in July 2021. More than 70,000 units were sold by February 2024.
Panic · United States→
Gadgets & Lifestyle
Cameras sold (company claim)500,000+
Camp Snap
Camp Snap is a screen-free 8MP digital camera made by a married couple in California. The company says it has sold over 500,000 cameras, with press reporting above one million units, and TIME named it a Best Invention of 2025.
Camp Snap · United States→
Gadgets & Lifestyle
Wooting 80HE campaign (Dec 2023)EUR 7,452,597
Wooting 60HE
Wooting's analog keyboards are made by a self-funded Dutch team that had just seven full-time employees in 2022. Its 80HE founders' campaign raised EUR 7,452,597 from 23,355 backers in 32 days.
Wooting · Netherlands→
Gadgets & Lifestyle
ShadowCast Kickstarter$1,931,677
GENKI ShadowCast
GENKI ShadowCast raised $1,931,677 from 30,382 backers on Kickstarter in January 2021 against a $30,000 goal. It was made by Human Things, a three-founder indie team that deliberately stayed investor-free.
Human Things (GENKI) · United States→
Outdoor & Travel
Annual revenue (2025)Over RMB 1,000,000 (~USD 140,000)
Changtuo Smart LED Trekking Pole
Hunan Changtuo Intelligent Technology, founded by university student Liu Baonan, sells an LED-lit smart trekking pole that adds GPS/BeiDou positioning, a Bluetooth speaker, a selfie mount and one-tap SOS drone rescue to a hiking stick. Deployed across several Chinese 5A scenic areas on a rent-then-buy model, it generates over RMB 1 million (about USD 140,000) in annual revenue, backed by a million-RMB investment round.
Hunan Changtuo Intelligent Technology · China→