Key numbers
$11.2 millionKickstarter raised
38,323Backers
$5M in 5 daysFastest-funded EDC project
15M+ subscribersYouTube audience
The product
The Smith Blade is an everyday-carry multi-tool built from Ti-6Al-4V titanium with a choice of 14C28N or M390 powder-steel blades, hardened to 61-63 HRC. Closed it measures just 5 inches and weighs about 95 grams, yet the Pro version packs 21 tools: blade, protractor, wire strippers, screwdrivers, bottle opener, fire striker, glass breaker, bubble level and more. It flips open 180 degrees and comes in Lite ($99), Standard ($199) and Pro ($249) tiers, with a numbered Founders Edition limited to 999 units. Unlike bulky traditional multi-tools such as a Leatherman, it is machined like a precision pocket instrument and aimed at EDC enthusiasts and outdoor users. It solved a real complaint in the category: most multi-tools are heavy, clunky and poorly finished. Estimated delivery was November 2025, only three months after the campaign closed.
How they did it
James Hobson, known online as the Hacksmith, was a mechanical engineer who quit his corporate job to turn movie fantasy gadgets into real hardware, building Hacksmith Industries into a YouTube maker channel with over 15 million subscribers run by a small team in Ontario, Canada. He had wanted to design the ultimate multi-tool for years and prototyped dozens of iterations, machining early aluminum models on his own desktop Carvera CNC at the team's design campus. The team launched the Smith Blade on Kickstarter on August 6, 2025 with a modest goal. It hit $5 million in just five days, the fastest-funded EDC tool project in Kickstarter history, and closed on August 31 with roughly $11.2 million from 38,323 backers, the second tech project of 2025 to cross ten million. Nearly half of backers were first-time Kickstarter users, showing the pull of the channel's community. Production and delivery began on schedule in late 2025, turning a YouTube workshop idea into a real consumer hardware brand.
Why it worked
- A decade of free YouTube content built a 15-million-subscriber audience that converted into backers on day one
- Real engineering differentiation: aerospace titanium, M390 blade steel and 21 genuine tools at a $99-$249 price
- Creator-led credibility - the prototype was made on camera with the team's own CNC, making the campaign feel authentic rather than corporate
- Perfect category timing: EDC tools are collectible, giftable and under-served at the premium-lightweight end of the market
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